Product Marketing Director
Company: VirtualVocations
Location: Lakeland
Posted on: February 4, 2025
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Job Description:
A company is looking for a Director, Product Marketing to lead
strategic product marketing initiatives.
Key Responsibilities
Develop and execute go-to-market plans for product and market
segment launches
Collaborate with cross-functional teams to ensure effective
messaging, positioning, and sales enablement materials
Conduct market research to inform marketing strategies and
contribute to demand generation campaigns
Qualifications
Bachelor's degree or equivalent work experience; MBA is a plus
5+ years of experience in product marketing or management/strategy
consulting, preferably in healthcare
Experience in developing messaging and positioning for healthcare
technology products
Proven track record of relationship-building and collaboration with
cross-functional teams
Experience in market research and executing effective go-to-market
plans
Keywords: VirtualVocations, Brandon , Product Marketing Director, Advertising , Lakeland, Florida
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